Doodle Brands is an acclaimed Design Thinking Brand Innovation team and network inspired by the fast-changing, every-day lives of people in Vietnam and Asia.

We help leaders innovate, co-create and design brands, products and services through human-centered design.

We believe brand innovation starts with an agile, customer-first, ‘outside-in’ mind-set and unrelenting focus.

Through curiosity, collaboration and playful creativity, we bring brands closer to their customers to uncover their real problems so we can create the ultimate solution. 

Our expertise covers a range of industries from real estate, education, retail, FMCG, automotive and technology to the coworking sector. 

Our multi-sector client list includes Prudential, JLL, AIA, Standard Charter, Metlife, Scoot, Hyundai, Pizza Hut and many others.

A regular partner and facilitator of Luma Institute, a US-based Design Thinking Institute, we have trained clients in Australia, Japan, Hong Kong, Singapore and Malaysia.

We boast a comprehensive network of creative talents from design thinking experts and industry partners, designers, writers, photographers, videographers to UX/UI experts.