AXIS GROUP was established in Ho Chi Minh City in April 2001 with the original name of AXIS RESEARCH, focusing primarily on independent market research and consultancy in Vietnam including B2C & B2B market survey. Until April 2018, AXIS RESEARCH was renamed AXIS GROUP.
AXIS has 19 years of experience in consulting and researching in Vietnam across 63 provinces and 9 countries in the region, including Laos, Cambodia, Thailand, Myanmar, Singapore, Malaysia, Korea, Taiwan and Hongkong. Conducting Qualitative Research (FGDs, IDI, Mystery Shopper), as well as Quantitative Research (Product Test, Concept Test, HUT, Adhoc and Census). Especially in the last 5 years, AXIS has expanded its investment into Market Data Center with strategic partner, providing overview data on Vietnam & International markets for clients.
AXIS experience is including many fields such as Banking (HDBank, ANZ, AB Bank…), Transportation (Vietjet, VNA, Jetstar, Hino, Toyota…), Retail (Coopmart, Vinmart, Emart, Aeon, Mega Market Vietnam…), Healthcare (World Lung, PSI, IFC, Victoria Healthcare, Novatis, Bristol Myer…), Real Estate (Vinhomes, Dat Xanh, Nam Long...) Agriculture (Loc Troi, Dam Phu My, Cargil...), Plastic Industry (Duy Tan, UHM, SKC...), Steel Industry (Essa, Tatagroup, BluescopSteel, Austdoor...), Chemicals and Energy.
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